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More often than not, organizations with an online presence do not have a clear picture of who they are engaging. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the relationship cannot move forward. Social media is no …

The idea of business and social media can seem a bit foreign to those that view the medium as purely social and I can understand that point of view. After all, the social web has moved the consumer front and center and we must to understand this fact. Times they are a changing to be …

At SocialDirect, we operate at the nexus of emerging and traditional media. At its core, we believe that social media is the logical extension of direct marketing. In fact, you might say that social media represent the next step in one-to-one direct communications. The similarities and therefore the integration of each can be traced to …