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Tech start-ups are nothing new, but these three companies are worth keeping an eye on in coming months. Punchcard- Loyalty app that takes the traditional Buy X and Get 1 Free card to the next level.     Circa- Mobile news start-up generating some initial investor buzz. According to Circa’s site they are “crafting best-in-class …

A new survey by The Creative Group finds that businesses intend to increase spending on their social media efforts particularly on major platforms like Facebook and Twitter.  Of note, Google+ is also near the top of the list when it comes to increased spending. Click here to read the release and get details from the …

More often than not, organizations with an online presence do not have a clear picture of who they are engaging. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the relationship cannot move forward. Social media is no …

Doing anything well requires a solid plan. Social Media is no exception. At SocialDirect, we focus on creating a plan for our clients before beginning any social/ digital media engagement. In fact, it is usually the first step following an audit of their social media efforts to date. A plan, you say? Well, what does …

The idea of business and social media can seem a bit foreign to those that view the medium as purely social and I can understand that point of view. After all, the social web has moved the consumer front and center and we must to understand this fact. Times they are a changing to be …

We’ve all seen it. A brand or corporation decides that it wants to get into social media and is “gung ho” for a month or two and then the reality sets in. Social media takes time, focus, energy and most of all planning to maximize.  We’ve all seen the abandoned Twitter feeds, stagnant blog sites …

At SocialDirect, we operate at the nexus of emerging and traditional media. At its core, we believe that social media is the logical extension of direct marketing. In fact, you might say that social media represent the next step in one-to-one direct communications. The similarities and therefore the integration of each can be traced to …