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More often than not, organizations with an online presence do not have a clear picture of who they are engaging. When asked, they might answer: “Our customers” “Interested parties” “The social media community…” A business, service or brand must know with whom they are engaging or the relationship cannot move forward. Social media is no …

At SocialDirect, we operate at the nexus of emerging and traditional media. At its core, we believe that social media is the logical extension of direct marketing. In fact, you might say that social media represent the next step in one-to-one direct communications. The similarities and therefore the integration of each can be traced to …