At SocialDirect, we operate at the nexus of emerging and traditional media. At its core, we believe that social media is the logical extension of direct marketing. In fact, you might say that social media represent the next step in one-to-one direct communications. The similarities and therefore the integration of each can be traced to the principles of database or direct marketing. That is:
- Understand customer motivations about your product and category- how do consumers think about money (or clothing, or eduction or health-care)? Now, what do they think about your financial institution, retail store, college or medical center?
- Plan. Based on what we know and our objectives create an engagement plan that is relevant and measurable.
- Engage the consumer in a conversation- ask questions, make offers, answer questions, promote, listen. Find the right mix for your brand.
- Measure. Determine which metrics make the most sense for your business and then commit to monitoring the impact of your communications.
- Adjust your messaging. True customer engagement results in learning. This new knowledge should impact your messaging and drive regular adjustments.
The principles of direct marketing should drive your customer engagement efforts. Social media should serve as a platform for a deeper level of engagement. At SocialDirect our focus is integrating the best practices for each discipline to help our clients strengthen customer relationships and ultimately drive greater revenue.
SocialDirect is a social media marketing agency located in Winston-Salem, North Carolina. We help regional and national brands connect with their customers.
